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Video Training

Every company can now use its own website and digital channels to speak directly to customers, stakeholders and the public, and content is increasingly important to stakeholder and public engagement.

It seeds conversation and interest and provides a motivation to return regularly to your website or digital channel to learn more. Among the benefits of offering a deeper, richer, regular flow of material is the opportunity to build strong communities of interest around your organisation and its business interests.

Video is key to this. As broadband availability and mobile connectivity increases video is becoming a primary means of communication.It provides a compelling means of engagement – deeper than text alone.

Picture Power can help train your in-house team in the skills of video production. Using professionals from the world of broadcast we can provide your staff with the skills to shoot and edit video, to understand the necessary preparation and workflow, and support and mentor them to become proficient in video production.

 

We can source and supply the necessary equipment – or provide you with recommendations to purchase locally. 

 

This includes:

  • Latest HD video and audio equipment.
  • Mac laptops, editing and compression software.  
  • Editing guides

We then run a highly practical and motivating three to four day workshop which will leave your teams able to shoot, edit and upload video to your site and with the foundation to move on to more technical aspects of video production.

The course trains best practice in planning, filming and editing creative content.

Our trainers take you through the process - from concept to final product  - giving you a chance to make your own content.

 

Key features include:

  • Editorial thinking - how to plan video content which will hit the key messages.
  • Organising your thoughts - how to ensure that your content makes sense.
  • Building a brief - your chance to make your own film.
  • Shooting HD video - learning how to use video cameras with practical hands-on training.
  • Editing HD video - intensive training in Final Cut Pro editing.
  • Understanding output formats so you can deliver your film on time.

The course enables you to continue to make video content with confidence and build on the basic skills you’ve been given.